Łazienka Plus

The leader in the e-commerce segment, who offers bathroom products, decided to center their activities around the creation of a new communication strategy in the area of social media, development and constant monitoring of these channels. We started our activities with an in-depth analysis of the target group and its segmentation, as well as analysis of customer journeys. Our client's business goal was to strengthen the image of the Łazienka Plus brand, build engagement in the brand's social media channels and constantly attract new fans.
  • Digital
  • Content
  • Video
  • Strategy

Łazienka Plus

The leader in the e-commerce segment, who offers bathroom products, decided to center their activities around the creation of a new communication strategy in the area of social media, development and constant monitoring of these channels. We started our activities with an in-depth analysis of the target group and its segmentation, as well as analysis of customer journeys. Our client's business goal was to strengthen the image of the Łazienka Plus brand, build engagement in the brand's social media channels and constantly attract new fans.

Scope of cooperation.

  • communication strategy
  • creating a new key visual
  • providing quality content
  • running the brand’s Facebook profile
  • running the brand’s Instagram profile
  • running the brand’s YouTube channel
  • conducting activities in the field of influencer marketing
  • comprehensive production and distribution of video materials
  • constant development of social media channels
  • );
  • );

Achieved goals

Thanks to the created brand communication strategy, the inclusion of new content forms (inspirational content, moodboards) and constant analysis of traffic quality, after just three months of activities, we increased user post engagement and the number of fans on Facebook and Instagram. The refreshing of the communication line also influenced numerous publications about the brand on industry portals.

  • );

Results.

  • 0%

    increase in the number of followers on Instagram

  • 0%

    increase in the reach of Instagram posts

  • 0%

    increase in the views of Instagram posts

  • 0%

    increase in Facebook post engagement

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