Chwastox

A multi-channel campaign for the flagship product of CIECH Sarzyna – Chwastox. Building a positive and modern image of the brand, showing it as an expert combining experience with innovation.
  • Digital
  • Video
  • Print
  • Content
A multi-channel campaign for the flagship product of CIECH Sarzyna – Chwastox. Building a positive and modern image of the brand, showing it as an expert combining experience with innovation.

The scope of cooperation.

  • Spot (distribution: television, YT and FB)
  • Display campaign
  • Radio advertisement
  • Press ads in trade magazines
  • POS materials (leaflets, product folders, rollups, banners, wobblers)

Achieved goals.

Chwastox was the leader in terms of SOV (Share of Voice) among spot campaigns from March to May 2019. The brand’s total SOV share over the season was at 46%. The display campaign was viewed 21.2 million times per month and the number of website traffic increased by almost 315%.

Cooperation with CIECH Sarzyna is also continued in regard to the 2020 campaigns and creating marketing materials for other brand products, as well as internal and event materials (360 cooperation).

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