ZOZOLE – RUN & FUN
BACK TO SCHOOL? READY, FUN! Or how ZOZOLE entertained Gen Z and Gen Alpha in the Romanian market.
Mieszko, the owner of the ZOZOLE brand, set us a challenge: to boost brand awareness among Gen Z and Gen Alpha in Romania and crank up product turnover in stores.
KEY VISUAL
PHOTO SHOOT
DIGITAL
INFLUENCER MARKETING
FORAMATY OOH
ZAKUP MEDIÓW
We did it the Zozole way-loud, colorful, and right where the younger generations feel most at home. Since the campaign was designed with Gen Z and Gen Alpha in mind, its heart lay in digital, social media, and gaming elements. We created a bold key visual and a series of digital assets supported by a professional photo shoot, while the communication was rounded out by an interactive online game that engaged users in playing with the brand. Extra reach was secured through influencer collaborations, including Romanian singer Andra Gogan, who helped us reach the young audience naturally.
This campaign allowed us to leverage our local resources in the Romanian market and the know-how we’ve built there. The campaign was very well received, which is a major success for us.
- Sylwia Włodarczyk, Head of Growth at SKIVAK
results
15%
engagement rate
1,3 M
interactions in digital
2,7 M
million total views
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