OLX – THANKS, BUT NO THANKS

OLX wanted to draw consumers’ attention to the risks of impulsive purchases on Asian e-commerce platforms. The challenge? Changing shopping habits — from cheap, imported offers from Asia to safer, local purchases via OLX.

The mission was loud and clear! We needed to continue building OLX's reputation as the re-commerce market leader - positioning re-commerce itself as a compelling alternative to buying new items (especially cheap mass-produced products from China).

PR Activation at Warsaw Central Station

Programmatic Display Campaign

Influencer Collaborations

Social Media Campaigns

Long wait times. Dubious quality. Products that don't match the description. This is the all-too-common reality of shopping on Asian platforms. Together with OLX, we decided to say it out loud: "THANKS, BUT NO THANKS! Look for deals, just not in Asia."

We took a poke at Asian e-commerce - playful, yet direct. We gave the experience of endless waiting a physical form in the most fitting location: Warsaw Central Railway Station. That’s how the OLX Waiting Zone was born - an installation highlighting the absurdity of shopping on Asian platforms while pointing to a local, convenient, and safe alternative: OLX.

Boldly and concretely, we raised awareness about the risks, emphasizing that fewer cheap "trash" items from Asia mean a better chance for people to upcycle and start selling, buying, or giving away on OLX.

- Łukasz Kinowski, Head of Creative at SKIVAK