Oranżada HELLENA - TIME TO SHOW OFF
How do you best reach Generation Alpha? Give them the space to express themselves and let them be exactly who they are!
When Hellena Sparkling Oranżada launched its well-known product in new packaging and flavors, the goal was clear: boost brand awareness. The brand was looking for unconventional ways to reach the youngest audience segment.
KEY VISUAL
ROBLOX
COVER FOR TIK TOK
SOCIAL MEDIA
RICH MEDIA
PERFORMANCE MARKETING
CONTESTS AND #CHALLENGE
INFLUENCER MARKETING
Visual
We created a multi-channel campaign built on a high-energy, gaming-inspired key visual and a central communication platform: TIME TO SHOW OFF! It was all about giving kids a space to go wild and flaunt their skills.
The goal of the activation was to reach younger audiences through an immersive brand world in Roblox, positioning Hellena Oranżada as a staple of a modern lifestyle - complete with humor, relatability, and a solid dose of sparkling fun.
Thanks to a cohesive 360° communication strategy, we successfully restored momentum to the entire category. The campaign proves that even a classic product can become a modern and engaging experience for a new generation of consumers.
— Katarzyna Wojcieszyńska, Brand Manager, Colian
results
99 M
total campaign views
302 K
visits to the Roblox game (over 50% above KPI)
197 K
unique players
2x
more game visits year-over-year – with the same budget
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