FROSTA – GROWTH STORY

How to grow a brand across multiple markets and platforms simultaneously? With a partner who's got the whole region covered.

Frosta was looking for an agency capable of supporting its communication efforts across multiple CEE markets simultaneously. Our partnership began with outdoor campaigns in three countries - but it quickly became clear that the potential of this relationship went much further.

OOH / POS CAMPAIGN EXECUTION ACROSS CEE MARKETS

SOCIAL MEDIA MANAGEMENT (FB / IG) – RO, HU, CZ

TIKTOK CHANNEL DEVELOPMENT – PL, RO, HU

VIDEO PRODUCTION & DIGITAL CONTENT

AD COPYWRITING & LANGUAGE LOCALIZATION

SPECIAL PROJECTS & LOCAL CAMPAIGN SUPPORT

We started with outdoor campaigns, but quickly evolved into a much broader partnership. Our goal was to create a communication ecosystem for the brand across CEE markets - ranging from large-scale campaigns and daily social media presence to dynamic growth on TikTok.

By combining content production, local insights, and rapid response to trends, we build a consistent brand image while tailoring it to the specifics of each market. Our work spans from creative social media formats, contests, and community management to special projects - such as a dedicated mobile game supporting the campaign in Poland.

Collaborating with the Frosta brand started as a single project but quickly evolved into a broad partnership spanning multiple markets and communication channels. The key was building a collaboration model that allows for the simultaneous execution of ATL, digital, and social media activities while maintaining brand communication consistency across the entire CEE region.

- Sylwia Włodarczyk, Head of Growth at SKIVAK