How can we help you
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Paweł KlapińskiStrategy planner
Planning is the art of finding the right answers, but also of asking the right questions. That is why we support companies and brands in finding out who their target group is, which communication channels to include in the marketing plan and how to formulate the big idea of an effective communication strategy. We do not only use knowledge and experience – we collect and analyze data on recipient groups or results of activities. We believe that the basis of a good marketing strategy are real insights, precise touchpoints and well thought-out creative concepts.
big idea · communication strategy · marketing plan · data analysis · insights · touchpoints
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Agnieszka NowickaCreative Art Director
We comprehensively create and implement creative concepts from copywriting to design. We strive to ensure that every advertising slogan or designed key visual are best suited to the recipient and at the same time stand out, attract attention and encourage interaction. Every day we learn and inspire in order to follow leading trends and understand the specificity of modern communication channels. This way, our creations effectively realize the goals set for them.
creative concepts · copywriting · design · advertising slogans · key visuals · trends
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Alicja GlapanHead of Video Department
We provide original content and offer comprehensive video production. Every day, we create film and animated materials, using our own production resources, which are carefully tailored to each project. Before we start production, we analyze the behavior of recipients and create a strategy of video content reach in accordance with SEO standards. We efficiently manage media platforms and YouTube channels. We optimize content distribution on an ongoing basis and measure the effectiveness of SEM activities.
video marketing · comprehensive production · video · animations · strategy · SEO · SEM
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Anna TratnerskaDigital Marketing / SEM Manager
Dynamic changes and trends in digital marketing pose new challenges every day. That is why we support our activities with tools, researches and benchmarks. We combine our knowledge with customer experience, and reliable data analysis with creative solutions. We build, implement and optimize strategies to achieve business goals. We provide valuable conversions and micro conversions by conducting effective SEM activities and precise performance campaigns. All our offers contain reliable estimates and KPIs supported by regular reports on their implementation.
digital marketing · data analysis · SEM · SEO · conversions · performance · KPI · reports
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Małgorzata WoźniakOnline Team Leader & Coordinator
We are not afraid of KPIs, insights and conversions. We collect leads, increase the engagement rate and make the brand sentiment positive. By creating content for social media, we not only build the image, but also care about the set business and sales goals. We focus on relationships with users and create procurement needs. At the same time, we analyze the behavior of target groups, using the tools and functionalities that social media offers us.
social media · KPI · insights · benchmarks · engagement rate · brand sentiment · tools · conversions
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Emilia SewerynTeam Leader & Coordinator Client Service Dept.
Creating valuable content is not everything – the most important thing is the strategy of their distribution and effectiveness. Our content educates, engages, and at the same time is a way to implement business goals and supports sales. We precisely select communication channels and match them to the target group and content format. Regardless of whether we create articles, guides, infographics or video, we always monitor and optimize our activities in terms of SEO.
content marketing · strategia dystrybucji · touchpointy · optymalizacja · SEO · SEM
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Ewa GuzekProject Manager
Print is not only our job, but also passion. We are experts in implementing projects in the field of printing. We comprehensively plan, create high-quality content, DTP, select materials and print. We care not only for the content and form, but also promotion and distribution by choosing the right channels and providing real results. In customer relations, we focus on openness, transparency and partnership, because we know that this is the only way through which we can enjoy the results of our work. Discover our possibilities at https://thepublishers.skivak.com
print · custom publishing · DTP · print · promotion · distribution · effectiveness
The key competences are developed by two brands
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Skivak
full service agencyProviding comprehensive marketing support which translates into real results. -
Skivak the PublishersA marketing publisher specializing in the creation and distribution of magazines, occasional publications and reports.
News.
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We swiftly reacted to the new situationWe talk with Łukasz Dobrowolski, Marketing Communications Director at Śnieżka SA, and Tomasz Kosiński, Strategic Marketing Director at Śnieżka SA, about the summary of the passing year, quick reactions to changes and the most important communication channels.read
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We invest in innovationsWe talk with Krzysztof Szultka, Marketing Director at POLOmarket, about the summary of marketing activities in the passing year, as well as digital transformation and the growing importance of customer experience.read
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The pandemic has clipped our wingsWe talk to Natalia Vince, the spokesperson for Kraków Airport, about what 2020 looked like in the airport industry, and the most modern solutions waiting for passengers.read