Communication and promotion of content on Facebook
Apart from the magazine, we support the “Tesco Loves Baby” brand with an online communication strategy that focuses on the presence on Facebook. We use social media tools to share posts that inform, educate and give advice. The content that we create consists of photos, videos and copywriting.
Additionally, our online activities for the “Tesco Loves Baby” brand involve organising contests, carrying out campaigns featuring influencers, a constant moderation of communication, and presenting the family of products for parents and babies in a unique way.
For the fans of the brand and the readers of “Tesco Loves Baby,” we run a daily online communication, which aims to provide parents with quality content and answer their and their babies’ needs.