Creative concept and management of a blogging platform
A communication campaign accompanying the introduction of functional products into the Stokrotka chain of stores.
Using online communication tools, allowing for the Stokrotka brand to join the healthy eating trend.
Creating the “Stokrotka for Your Health” slogan, starting a cooperation with influencers from the healthy lifestyle field, creating a blogging platform and a content plan, implementing the content.
The blogging platform was one of the tools for communicating the introduction of functional products to the Stokrotka stores.