Social media communication and promotion of content
GS1 is a global non-profit organisation with headquarters in over 150 countries around the world. The brand specialises in the standardisation of barcodes and effective supply chain management. We carry out both offline and online B2B communication for the brand.
The online activities focus on the communication between the brand and its business partners on Facebook and LinkedIn. Through its social media channels, GS1 shares the knowledge about the current barcode standards and modern logistic solutions. The social media profiles that we run for GS1 maintain an ongoing contact between the organisation and its users, and distribute professional industry content.
The main goal of the online communication we perform for GS1 is to educate the readers about how the brand’s standards facilitate the everyday operations of businesses, reduce costs and save time.