Concept and production of a product catalogue
“Dom” is a free international catalogue that we produce each year for the Tesco chain of stores. The cumulative circulation of the publication is over 600,000 copies. The 114 pages present the rich product offer of the F&F home brand for the dining room, kitchen, bedroom, bathroom, as well as for decorative and storage purposes. Thanks to its modern layout and the use of a special format and paper, the clients of Tesco stores can enjoy a truly unique catalogue.
The “Dom” catalogue is a B2C sales tool that is created for clients seeking inspiration and information. We fully produce every issue of the catalogue, which includes product, packshot and campaign photo sessions. The photo sessions for the catalogue take place both in a studio and outdoors.
The “Dom” catalogue provides not only a presentation of products and prices, but also detailed descriptions, practical decoration advice, culinary recipes and unique interior arrangements.