Social media communication
Increasing the recognisability of the Domoteka brand and restoring its position as a leading store in the Home&Living category. Supporting the sales strategies with sweepstakes campaigns.
We’re responsible for the concept and creation of the Domoteka brand’s Instagram profile, and the creation of a comprehensive strategy of the brand’s presence on other social media (Facebook, Pinterest). The strategy includes influencer marketing, sweepstakes, video content and paid social.
Skivak has been responsible for creating the strategy of the brand’s online presence, which included setting a KPI, carrying out an ongoing communication, moderating and administering websites, paid forms of promotion, the creation and execution of influencer and sweepstakes campaigns, and reporting.