Skivak Content Experience

Skivak implements publishing projects, creates vortals, condusts social media activities

Strategy & Insights

Audits

Audits of brands, categories and communications, which are the basis for a strategy of growth or for establishing presence

Benchmarking

Analysis of solutions and success stories from foreign markets, which help discover the surroundings and the possibilities of a particular category or service

Strategy

Brand strategies and expansive communication concepts, based on clear and effective insights

Branding and Naming

Brand design, i.e. building a cohesive visual and linguistic brand identity, based on a previously defined strategy

Client: BNP Paribas Real Estate

Project: Homepark

Case Study

Challenge

The brand went through a rebranding at the end of 2017. What had been known as Trade Parks, based in 4 locations in Poland, transformed into Homeparks – a unique brand featuring stores with products from the Home&Living category. Our task was to create a strategy of online presence for the brand (websites, social media, contests) that would reflect its new profile, and also an effective sales and brand communication.

Tools

Steps

The proposed content creation strategy included the creation of new channels of communication with clients and fans of the Homepark brand, as well as a new style of online communication. At the first stage, we launched an Instagram account, designed and developed a blog with inspirations, and organised an information newsletter campaign. At the second stage, we started a cooperation with influencers and organised and carried out the #homexmas contest.

Results

13

parenting
influencers
involved

14

posts with a total
reach of 500,000
people

400

contest
entries

20 min

of the brand’s presence
in the influencers’
Instastories