Skivak Content Experience

Skivak implements publishing projects, creates vortals, condusts social media activities

Social Media

Social Media Planning

Comprehensive planning of social media communications (Facebook, Instagram, Pinterest, YouTube), integrated with a content strategy

Influencer Marketing

Creation of the idea, conducting and reporting of contests and promotional campaigns featuring influencers and opinion leaders that match the brand’s character

Paid Social

Comprehensive promotion, forecasting of effects and analysis of produced content in accordance with the chosen strategy and desired goals

Lead Generation

Activities aimed at increasing traffic and engagement on websites, which generate valuable sales leads

Bot Content

Using bots in B2C communications, tailored to the goals and characteristics of the brand

Client: Raben Group

Project: Raben

Case Study

Challenge

Strengthening the brand’s presence on social media, increasing user engagement in the brand’s social media activity.

Tools

  • Facebook@RabenGroupOfficial
  • Instagram@raben_group
  • LinkedInthe-raben-group
  • www — content for the Knowledge Magazine section
  • Contests — Christmas delivered by Raben
  • User generated content — #Transportjestpotrzebny
  • Influencer marketing

Steps

  • 1. Facebook contest “Christmas delivered by Raben,” created with European Business Units of Raben Group
  • 2. Implementing beneficial changes to the brand’s social media presence strategy
  • 3. Creating and implementing brand’s communication strategy on a new channel – on Instagram
  • 4. Creating and assisting the client in managing new Facebook profiles for neighbour countries
  • 5. Hiring a micro-influencer for the promotion of the brand on Facebook and YouTube (Adrian Trucker & Paker)
  • 6. Organically acquiring content from involved fans on social media – photos of Raben trucks
  • 7. Using video marketing in communication – gif and infogif formats
  • 8. Creating professional content for the website
  • 9. Assisting the client in blogger cooperation with Taste Away and Dr Lifestyle
  • 10. Running a social media profile for the client’s non-profit organisation – Transport jest potrzebny

Results

4,360

participants in the
Christmas delivered
by Raben contest

8,020

instances of
user activity
in the contest

61,848

highest reach
of the contest

1,130

fans on Facebook
gained within
5 months

92,297

highest reach
of posts

30,187

highest organic
reach

1,161

fans on LinedIn
gained within
5 months

1,128

organic reach
of mobile
LinkedIn users

2,045

highest reach of
LinkedIn users