Skivak Content Experience

Skivak implements publishing projects, creates vortals, condusts social media activities

Social Media

Social Media Planning

Comprehensive planning of social media communications (Facebook, Instagram, Pinterest, YouTube), integrated with a content strategy

Influencer Marketing

Creation of the idea, conducting and reporting of contests and promotional campaigns featuring influencers and opinion leaders that match the brand’s character

Paid Social

Comprehensive promotion, forecasting of effects and analysis of produced content in accordance with the chosen strategy and desired goals

Lead Generation

Activities aimed at increasing traffic and engagement on websites, which generate valuable sales leads

Bot Content

Using bots in B2C communications, tailored to the goals and characteristics of the brand

Client: Knauf

Project: KnaufMag

Case Study

Challenge

Building a coherent strategy of the brand’s social media presence and an engaged community by expanding the communication with new channels relevant to the target group. Strengthening the image of an expert by supplying and promoting valuable industry content and moderating professional discussions.

Tools

Steps

Creating the strategy of the Krauf brand’s presence on Facebook and Instagram. Preparing social media plans, which would include the estimated goals of effectiveness for the brand. Integrating the communication with a blogging platform and building the image of an expert by publishing valuable and professional texts and photos.

Results

332

followers on
Instagram

8,561

likes on
Facebook

884

user reactions
to the published
posts

+28,25

increase of the brand’s
PTAT score (people
talking about that)

5,11%

engaged
users

+30

average increase of
followers and fans
per month