Skivak Content Experience

Skivak implements publishing projects, creates vortals, condusts social media activities

Print

B2C and B2B Magazines

Custom publishing covering the whole process: from a visual and editorial concept, through content production, design, photo sessions and illustrations, to printing and distribution strategies

Megalogs, Trendbooks

Occasional publications based on high quality text and photo content, which help build the brand’s image

Expert Articles

With a wide network of experts, who support the brand with their authority and knowledge

Product Catalogues/Content Folders

Catalogues that offer a wide range of products and provide pricing information. For their purpose, we also organise packshot and product photo sessions

Client: Otodom OLX

Project: Agent Nieruchomości

Case Study

Challenge

Our task was to create a strategy of communication that would include a print magazine and its promotion, which would help to position the Otodom.pl brand as an inspiring business partner. The goal was also to introduce the clients of Otodom.pl to the brand’s interesting and diverse marketing initiatives.

Tools

1. Creating and launching the “Agent Nieruchomości” magazine – a high quality publication aimed to be a source of inspiration for real estate agents, and a guide to running business

2. An influencer campaign with selected industry experts, based on creating personalised surprise gift boxes. The influencers performed unboxings of the gifts in their media – mostly Facebook and Instagram. The gift boxes contained personalised covers of the pilot issue, with the faces of the Otodom.pl influencers

3. Creating a video teaser for the upcoming magazine. The teaser was shared in the Otodom.pl media

4. Recycling of the magazine content, by using such forms of content as infographics, gifs or illustrations

5. Media relations

Personalised
covers

of the pilot issue
with the faces of
the Otodom.pl
influencers

Results

11

industry
influencers
engaged

3

video
unboxings

6

creative reactions
to the gift sent

viral

effect of the
influencers’ posts