Skivak Content Experience

Skivak implements publishing projects, creates vortals, condusts social media activities

Digital

Multi-Channel and Cross-Channel Communication

Complete multi-channel communication strategies, aimed at the promotion and recycling of content

Optimisation

Search Engine Optimisation, SEO content marketing and online content management, which guarantee high search engine rankings

Paid Search

Defined KPIs, Google Adwords and PPC campaigns, and advanced analyses of effectiveness

Content Services/Blogs

Comprehensive projects of websites, blogging platforms, landing pages, contest applications and e-books

Analytics and Reports

Audits of websites and communications, clear and legible activity reports, and interpretations of analytical data, which allow the building of reliable future forecasts

Client: BNP Paribas Real Estate

Project: Domoteka

Case Study

Challenge

Strengthening the image of the Domoteka brand as a quality leader in the area of interior design and decoration. Creating a strategy of social media communication, which would increase the brand’s recognisability and build an engaged community around it.

Tools

  • Facebook@domoteka.warszawa
  • Blogblog.domoteka.pl
  • Video content
  • Instagram@domotekainspiracje
  • PinterestDomoteka
  • E-mail marketing – internal communication with Domoteka’s vendors and external communication with the brand’s clients and fans
  • Contests – e.g. #święta_siłą_rzeczy
  • Influencer marketing – regular campaigns engaging Instagram users
  • Custom publishing – trendbook
  • Bots

Steps

Creating a blogging platform, which would serve as the brand’s content hub, cooperating with experts and the biggest brands from the Home&Living category, planning and executing a strategy of the brand’s presence in social media. Cooperating with the top influencers, using storytelling and video marketing in communication.

Results

70,000

blog
views

1,5 MM

people reached
on social media

2,500

mentions of the
brand on
Instagram

460+

new followers
of the brand’s
IG profile

560

photo entries in the
#święta_siłą_rzeczy
contest

4,000

comments about the #święta_siłą_rzeczy campaign

125,000

interactions with
the brand
on SM

150,000

likes of posts
related to the
brand on IG